• Strategy & Setup: Build and plan targeted paid ad campaigns across search and social platforms like Google Ads, Microsoft Bing, Meta (Facebook/Instagram), and LinkedIn. • Keyword & Audience Research: Find profitable search terms, negative keywords, and target specific audience demographics. • Ad Copywriting & Design: Write compelling text ads, design visual assets, and run A/B split tests on different ad variations to improve click-through rates (CTR). • Bid & Budget Management: Monitor daily and monthly ad spends, adjust cost-per-click (CPC) bids, and reallocate funds to top-performing campaigns